TWgroup Ad Impact Study

The survey went live after the magazine was published and each advert was shown to all respondents as they were asked to rate one advert at a time and answer four questions for each advert (i.e. readership, visual elements, rating, comment). As a fourth question, respondents were invited to leave a comment about the ad and explain what, if anything, they liked or disliked about it.

An Ad Impact Study is a research technique designed to measure readers’ awareness, perception and readership of advertising. The study was conducted to help advertisers measure the impact of their marketing campaign - and with just under 1000 respondants detailed findings were presented back to the advertisers.

Your marketing campaign is fundamental to the success of your business; it provides crucial information about a brand that can change or shape opinions in an instant.  To find out more information on the next Ad Impact Study contact Jackie Anderson on 020 8652 8211 or email jackie.anderson@rbi.co.uk

Alternatively contact the Travel Weekly Research team at RBI Insight to find out how they can help you increase your ROI and better understand the travel market today.