Travel Weekly Media Centre

 

Travel Weekly is changing

Like any good business, we repeatedly research our customers and readers in a bid to constantly improve our offerings and services.

At the TWgroup we pride ourselves on our innovative culture.

This means we constantly push boundaries and create industry firsts. Like any good business, we repeatedly research our customers and readers in a bid to constantly improve our offerings and services.

As the media/technology landscape changes, we all gain much wider access to information but as the web grows, our time becomes more precious and it becomes more difficult for us to locate what we need, when we need it. As a media business we have the ability to help our customers search and find the information they require quickly, easily and most importantly, in the format they need and prefer.

We’ve always moved fast to tailor our services to mirror industry changes, and the time has come again to reshape our operations and services. The first and most obvious change for the market will be the refresh of Travel Weekly, the weekly paper. Speed of news delivery means weekly print can no longer deliver breaking news. But we can online. Travel Weekly, aimed directly at travel agents, turns from a newspaper to a magazine - a slower read to pick up, put down and pick up again. It will be filled with helpful hints, destination facts and content to get agents thinking, even re-targeting, their sales, marketing and businesses. For advertisers this means new positions and more connected advertising. You can take a rounded, multi-channel approach to marketing your message – both on and offline and through a variety of TWgroup products and services, all inter-connected to each other.

As a chatty industry, travel is filled with networks of people who know each other. They want and need to swap tips and information, to gossip, to share experiences and give each other support. Technology allows us to facilitate just that. Take a closer look at travelweekly.co.uk and our new travelhub the latter about to come on stream. Agents can be constantly connected, from downloading the latest issue of Travel Weekly and viewing the pictures from the Globe Travel Awards, to receiving the very latest breaking news and voicing their opinion in our forums. Travelweekly.co.uk is at the heart of what the industry is saying and doing.

Working so closely with the industry as we head in to harder times, we soon realised the need for the delivery of market intelligence. With Travolution at the forefront of pioneering travel technology, it made sense to add industry-wide research, statistics, analysis and thought leadership information to its offerings. Our crack intelligence unit, led by Kevin May, now works across Travolution and Travel Weekly to deliver the deepest business intelligence seen in travel, without losing leadership in online travel.

That rounds up our latest batch of changes which includes a team restructure to focus on specific areas and responsibilities. The management team has also seen changes but is enlarged and regrouped, with stronger focus and renewed energy.

The TWgroup, comprising of Travel weekly, Travolution and Gazetteers.com offers something to everyone in the travel food chain. A winning combination. The TWgroup is about education, information and entertaining, allowing advertisers and readers to get involved every step of the way. Good information is everything in a recession - your business success and career is increasingly dependent on it. TWgroup is your trusted brand. We continue to lead and to innovate.

 

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